i went on httpwww.play.com and i went onto the childrens section and found animated childrens dvds. The succesful aspects of both dvds are that fact that both contain the recognisable characters that are featured in the show, so that it looks like it is part of the show. Also, both have the same writing and logo as the show and the mise en scene for both works reallyw ell as there are bright volours, and big bright pictures.
Also, the peppa pig one shows other dvds for sale, using the front cover for advertisment.
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